Transforming Banking with Innovative Fintech Solutions

Our comprehensive suite of fintech solutions revolutionizes banking experiences.


How do we support Street Vendors?

PM SVANidhi Loans in Straight Through Processing (STP), disbursed in under 30 minutes.

Ministry of Housing and Urban Affairs, Government of India has come out with Scheme “PM Street Vendor’s AtmaNirbhar Nidhi (PM SVANidhi)” aimed at making street vendors self reliant. Scheme will be available to street vendors engaged in vending in urban/ surrounding development/peri-urban/rural areas, on or before March 24, 2020, and in possession of Certificate of vending /Identity card/ Letter of Recommendation (LOR) issued by Urban Local Bodies (ULBs), or identified in the survey but yet to be issued Identity Card/ or issued letter of recommendation by the ULB/as notified in the website of Ministry /state govt/ULB and portal created for this purpose by Government. Joint Liability Groups (JLG) of eligible vendors covered under ULB-led identification will also be eligible.

Our platform PehchanPe provisions PM SVANidhi loans in collaboration with Regulated Entities (REs) as per Digital Lending Guidelines by Reserve Bank of India (RBI). Our platform is integrated with Small Industries Development Bank of India (SIDBI) API's for seamless exchange of documents and data for a Straight Through Process.

PM SVANidhi Loan Process

Our Banking Partner

AU Small Finance Bank Limited

For PehchanPe Grievance Redressal Mechanism,

Nodal Grievance Redressal Officer

Name: Mrs Kavitha Palancha

Designation: Principal Nodal Officer

Address: # 101, La Palazzo A Apartments, Software Layout, Srinivas Hills, Madhapur, Hyderabad, TG 500083 IN

Reach out to us at or
call us on +91 8977522951

Click here to access RBI Sachet Portal.


  • PehchanPe™ is a digital lending platform of MAKSPay® with well equipped Data Analytics and Artificial Intelligence (AI).
  • Our process enables fraud prevention by providing early default warnings to lenders and end to end automated loan process for marginal borrowers.
  • PehchanPe™ platform provides out of the box face liveness and face match algorithms, this provides robust identity verification solutions that enhance security, improve user experience, and enable organizations to meet regulatory requirements while preventing fraud and unauthorized access.
  • We use cutting-edge underwriting model to create internal scoring modules for informal sector to provide risk adjusted returns to lenders.
  • Our comprehensive suite of API's enables us to validate Originally Verified Documentation (OVD) from source for KYC / KYB in near real time and create an audit trail for reconciliation.
  • Our feet on street partners and collaboration with American India Foundation (AIF), provides us deeper access to this market segment, helping us to reach out to the last mile for a wider Livelihood Impact.

PehchanPe Platform

Technology Service Provider (TSP)

  • Digital Transformation Solutions: We develop and implement customised digital transformation solutions, including mobile apps and web portals for digital user journeys. We provide fully customisable Lending Platform for loan orignation and servicing. It is designed with open and scalable architecture.
  • API Integration: Our Technology service provider platform enables seamless integration with external APIs, allowing access to data, real-time validation, and other third-party services. This integration enhances functionality, expands service offerings, and delivers a more comprehensive user experience.
  • User Authentication and Security: Our solutions facilitate in implementing robust user authentication mechanisms to protect sensitive user information and prevent unauthorized access. We employ encryption, multi-factor authentication, and other security measures to ensure data privacy and build trust with our customers.
  • Regulatory & Compliance: We adhere to all regulatory and compliance requirements as per Digital Lending Guidelines defined by RBI. We follow strict guidelies on know-your-customer (KYC) norms, and data privacy.
  • Cloud Infrastructure and Hosting: As a Technology service provider we facilitate the hosting of digital journeys on secure and scalable cloud infrastructure and/or on premise as required by the Regulated Entities. We offer reliable hosting solutions, disaster recovery mechanisms, and ensure high levels of data security, availability, and performance.

Technology Service Provider

Digilocker Onboarding Steps

  • Signing up for DigiLocker is easy - all you need is your mobile or Aadhaar number.
  • Visit the DigiLocker website at .
  • Sign up or log in to your DigiLocker account.
  • Provide your mobile number and complete the OTP verification.
  • Setup a 6 digit security PIN for your account.
  • Link your Aadhaar, PAN, Driving License and other Government issued documents.
  • You can now start using DigiLocker to manage and share your digital documents.

Technology Service Provider

Our Core Offerings


Straight Through Loan Process

Our streamlined straight-through loan process simplifies lending, allowing borrowers to apply online and receive funds swiftly, revolutionizing the way financial transactions are conducted.


Discovery and Access

Discover a diverse range of loan products at your fingertips through our intuitive fintech platform, empowering you to explore tailored financing options that suit your unique needs.


Account Aggregator Ecosystem

Consent driven account aggregator model, where customers have complete control over their financial data, providing a comprehensive view of their financial health to lenders.


Data Analytics

Using our intelligent algorithms and machine learning models, we can assess creditworthiness, identify underserved populations, opening doors to previously excluded individuals and businesses.


Social Impact

Driving social impact by leveraging technology to provide accessible financial services to underserved communities, empowering them to participate in the formal economy, promoting economic growth and stability for all.


Dynamic Dashboard

Our dynamic dashboard offers a comprehensive overview of our platform growth, providing real-time insights into adoption, transaction volumes, and asset portfolio trends, enabling strategies to drive sustainable growth.


Market Linkage - ONDC

With seamless ONDC integration, our customers products can gain visibility, drive sales, and tap into new markets, fueling their business growth in the digital era and expanding their reach beyond geographical boundaries.


Skill Development

By providing financial literacy and vocational training, our skill development initiatives empower marginalized communities, enabling them to access better opportunities, make informed financial decisions, and break the cycle of poverty.

Our Recognition And Partnerships

Our success has come from being committed and investing in the development of the product to maximize impact. We are proud to have been recognized by some of the most prestigious institutions.

Swanari Tech Sprint Winners
Swanari Tech Sprint Winners
Grant Winners
Grant Winners
Startup DPIIT Certified
Startup DPIIT Certified
Grant Winners
Grant Winners
IIM Ahmedabad CIIE Financial Inclusion Lab
IIM Ahmedabad CIIE Financial Inclusion Lab
IIM Lucknow SCIFI Center
IIM Lucknow SCIFI Center
Indian School of Business (ISB)
Indian School of Business (ISB)
Grant Winners
Grant Winners

Our Collaborations

Our collaborating companies bring expertise, trust, and innovation to deliver seamless financial services and cutting-edge technology solutions.

About Us

MAKSPay® is a fintech company driven by the mission of fostering financial inclusion through technology. With a strong focus on leveraging innovative solutions, we aim to bridge the gap and provide access to financial services for underserved individuals and communities. Our dedicated team works tirelessly to create a more inclusive financial landscape, empowering people to participate in the formal financial system and unlock opportunities for economic growth. Through our user-friendly and accessible technology, we strive to make a positive social impact and ensure that financial services are within reach for all.

Our Core Team

Shiva Prasad
Shiva Prasad (Founder & CEO)
Kavitha Palancha
Kavitha Palancha (Co-Founder & COO)
Bhagyesh Motkar
Bhagyesh Motkar (Cloud Architect)
Gurmeet Kaur
Gurmeet Kaur (Chief Risk Consultant)

Reserve Bank Innovation Hub (RBIH) Product Launch Video